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nDash Writer Profile for Rochisha Togare

Rochisha Togare

Headline

Technical Writer and Marketing Content Strategist

About Me

portfolio: rochisha.com


Efficient. Thoughtful. Driven.

These are three words that embody the core of my work ethic, whether I’m drafting technical documentation, editing a style guide, or conducting A/B tests to craft more clear, concise, and useful UX microcopy.

I come from a data-driven content strategy background. My experience includes everything from localizing TEDxUTokyo speeches from Japanese to English, to writing short, punchy, persuasive texts for digital marketing advertisements. I like making complex topics easy to digest and improving a user's interaction with a product. I especially enjoy work involving UX/UI copy, product descriptions, marketing collateral, and educational guides.

Feel free to get in touch to discuss my writing and editing services in more detail.

Industries I Write About

Cosmetics

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Apparel & Fashion

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Computer Software

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Consumer Goods

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My Writing Samples

I Tried X. Here’s What I Found. | SEO Third-Party Content Marketing Post

A third-party review-style SEO content marketing post for a personalized vitamin and minerals supplement client. This content is to introduce and convince targeted users to purchase a product through the retelling of a person's own experience with the product.

https://rochisha.com/project/i-tried-x-heres-what-i-found-seo-content-marketing-post/

150 Characters to Sale | Front-End Advertising Microcopy Collection

This is a brief collection of some of the front-end advertising copy I've created for clients in the CPG space. While the ads displayed below are mostly from Facebook and Instagram, I've written copy for other social and native networks including Twitter, Pinterest, Quora, Verizon Oath/Yahoo Gemini, Taboola, and Outbrain.

https://rochisha.com/project/150-characters-to-sale/

Constructing Client-Facing Creative Reports | Instructive Guide

While working on multiple client accounts, I realized that the manual method in which our teams were building creative reports was inefficient. Looking for a better way to highlight the top performing front-end advertising creatives and copy (ad headlines and text), I developed a method to more efficiently build out these reports. On the request of several colleagues, I created an instructional manual/guide to help coworkers create similar reports for their own clients.

https://rochisha.com/project/how-to-construct-client-facing-creative-reports/

Oregon Humane Society | 404 Page

Create a more impactful 404 error page for the Oregon Humane Society.

https://rochisha.com/project/oregon-humane-society-404-page/

Cascade Athletic Clubs | Landing Page – Case Study

Website redesign/rewrite project with the goal to create a webpage that's easier to navigate and reflects the "voice" of the gym.

https://rochisha.com/project/cascade-athletic-clubs-landing-page-case-study/

Experience

Senior Analyst, Partnership Group

Designing and writing copy for advertising creatives that drive front-end engagement on social and native networks. Crafting content marketing blog posts, marketing collateral, case studies, white pages, and how-to guides instructing users on our proprietary SaaS platform.

Company: Martech Agency

I worked there from 9/2018 until now

Technical Content Strategist, Freelancer

Helping a cloud computing and internet security tech startup draft internal communications, how-to guides, stakeholder slide decks, white pages, and case studies. Currently drafting web UX copy in coordination with UX designers and developers in anticipation of a website relaunch.

Company: Nyolus Cloud

I worked there from 7/2015 until now

Corporate Strategy Intern

Worked on International Roaming Agreements and Pricing Agreements. Communicated with internal teams and external businesses to craft, negotiate, and review contractual terms.

Company: T-Mobile USA

I worked there from 6/2017 until 9/2017

Translations and Editorial Team Lead

Lead the translation and editing team in preparation for our TEDxUTokyo “Vivid Vision” event. Translated and proof-read a variety of content, including scripts, fliers, correspondence, and video subtitles.

Company: TEDxUTokyo

I worked there from 9/2015 until 7/2016

Content I Write