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nDash Writer Profile for Paul Haluszczak

Paul Haluszczak

Headline

Unleashing the power of story

About Me

Curiosity, authenticity, and community are the core values that guide my personal and professional life. Through my past and current work, I have discovered an undying passion for storytelling. I firmly believe every person, every business, and every organization has a story worth sharing. And, they deserve to have it told in a manner that maintains and enhances their personal voice.

When I'm not writing, I'm providing my knowledge and skills as a mindset and business performance coach and communications consultant.

During my free time, I can be found hiking in the mountains with my partner and dog, playing soccer, or giving a speech in my local Toastmasters club.

Industries I Write About

Primary/Secondary

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Writing & Editing

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Management Consulting

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Nonprofit Organization Management

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Marketing & Advertising

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Research

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Health, Wellness & Fitness

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Leisure & Travel

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Online Publishing

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Restaurants

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My Writing Samples

This is What Happens When a Community Feels Accountable for the Education of its Young People

Feature article telling the story of a young learner in Philadelphia who turned his life around thanks to the support of his local community and learning environment.

https://education-reimagined.org/this-is-what-happens-when-a-community-feels-accountable-for-the-education-of-its-young-people/

Why You Need To Stop Talking And Start Actively Listening

Blog styled post on Unwritten discussing the distinction between passively and actively listening.

https://www.readunwritten.com/2018/02/22/why-stop-talking-start-active-listening/

In Addition Newsletter

Sample Sunday Newsletter I write every weekend for an education nonprofit that features some of the top reads from around the internet.

https://us8.campaign-archive.com/?u=4207a5b103c6af0fa46c0ffd7&id=9e54ca54fb

Full Writing Portfolio

In addition to the links shared above, you will find articles that show personal voice, brand voice, and interview transcripts of interviews I conducted.

https://docs.google.com/document/d/1pRc4-_mR_025rtYqtOPjFDFtmrdXtDLouVhXRjAttpA/edit?usp=sharing

Experience

Digital Content Manager

As the Digital Content Manager, I have two broad accountabilities: 1) Managing the high-quality production of Education Reimagined content such that it aligns with our goals and needs and 2) Delivering a consistent and active brand voice across Education Reimagined social media channels.

Company: Education Reimagined

I worked there from 7/2016 until now

Content I Write

Ideas and Pitches I Wrote

The Art of Enrollment: How to increase sales without selling

The top of the funnel is jam-packed with potential leads that know they have a problem they need to solve but are unfamiliar with the solutions available to them. When salesmen come along and have a “sell” mentality, the potential lead is immediately turned off. A bridge has yet to be built between the customer’s problem and their willingness to resolve it. This article would show readers the type of questions that can be used to engage a lead and pull them into the further into the funnel.

Content type: Blog Post

Keywords: lead conversion,sales funnel

Links:

Taking Better Advantage of Your Top Performing Blog Post

"How to Use Twitter? Here’s the Ultimate Guide" article is 3rd best page. There are many opportunities within this page to link deeper into the site with information that will allow readers to relate to you as a thought leader within the Twitter world. I would like to first offer my services to sift through your blog posts and link them (where relevant) to this page. Then, fill in the gaps with original written content like "how to use Twitter to promote your business"

Content type: Blog Post

Links:

How to ask for a 24.9% raise without offending your boss

In 2018, I requested a 24.9% raise from my non-profit organization, which resulted in a 14% raise and promotion. This article will show readers the step-by-step process I took in making such a request. It will address the anxiety-inducing questions every employee battles when annual review season is in full swing and ensure they can come to the negotiating table with unwavering confidence.

Content type: Blog Post

Keywords: how to ask for a raise,how to ask for a raise from your boss,how to ask for a raise at work,how to ask for a raise when you are underpaid

Links:

Can You Distinguish Your Leadership Style?

Leadership is often seen as a stiffly defined characteristic we must copy and paste into our lives based on who is seen as a leader in our organization or company. In this article, I would provide readers with guiding questions to develop their unique leadership distinction that celebrates their strengths.

Content type: Blog Post

Keywords: leadership style,leadership qualities,leadership skills,leadership definition,executive leadership,executive leadership coaching

Links:

Survey Ideas for NSBA Economic Report

I'm responding to your Whitepaper request via the nDash portal. It wasn't immediately clear if you were hoping for assistance developing questions for the NSBA survey or an all-around service from providing survey questions to writing the survey summary and conclusion. Either way, as noted below, I have a unique set of skills to survey your purposes. The price quoted below reflects only the development of survey questions.

Content type: Whitepaper

Links:

Transforming webinars into blog content

Provenir puts time and energy into developing high-quality webinar content for financial institutions looking for faster and simpler risk analytics software. If this content were repackaged with accompanying blog posts, Provenir can increase its ability to rank high in search engines for the topics covered. For example, the webinar on data science and risk strategy has a keyword (risk strategy) that strongly correlates to the board game Risk. This obviously isn't the audience you want to attract

Content type: Blog Post

Keywords: risk strategy,data science

Links:

Tired of No Shows? Ask These 5 Questions Before They Schedule

Automated call booking saves small business owners loads of time and keeps the funnel fresh with new leads. However, having a full call calendar doesn't mean much if nobody is picking up the phone. This article would show readers the questions they should ask to decrease their no-show rates and increase their close-rate.

Content type: Blog Post

Links:

5 Things to Do in Ireland Only the Locals Know About

This article targets the general keyword “things to do in Ireland” while informing readers they are going to discover unexpected vacation ideas (e.g. Ireland cruises). The five things will focus on opportunities offered by Cruise Ireland or just off the ports the cruises start/stop at.

Content type: Blog Post

Keywords: Things to do in ireland,ireland cruises,Shannon,Erne

Links:

The Art of Enrollment: How to increase sales without selling

The top of the funnel is jam-packed with potential leads that know they have a problem they need to solve but are unfamiliar with the solutions available to them. When salesmen come along and have a “sell” mentality, the potential lead is immediately turned off. A bridge has yet to be built between the customer’s problem and their willingness to resolve it. This article would show readers the type of questions that can be used to engage a lead and pull them into the further into the funnel.

Content type: Blog Post

Keywords: Lead conversion,sales funnel

Links:

The 7 Things You Need To Know About Creating an Unforgettable Brand Experience

Your most popular post (Loyalty Programs for Big-Ticket Items) is a great place to build out links that dive further into your website and keep visitors engaged. One opportunity that struck me was the phrase "The program is transforming customer engagement in the automotive industry by creating a brand experience that goes beyond the purchase of a vehicle." Since your target audience would be interested in creating a high-impact brand experience, I saw the blog title above as a great addition.

Content type: Blog Post

Keywords: brand experience,brand imagery,brand licensing

Links:

The 10 Most Respected Local Search Experts in the World

I noticed your Ultimate GMB Checklist post is your second best performing page on your website. Within it, Eric Shanfelt mentions "...best practices recommended by the most well-respected local search experts in the world." The end of the sentence looks like a great link opportunity to dive visitors further into the site. The list would feature Eric Shanfelt along with nine other leaders the Local Marketing Institute would approve. I would research and provide a brief bio for each person.

Content type: Article

Keywords: local search experts,google my business,seo

Links:

Why is the Supplement Industry Unregulated?

I noticed in one of your most popular posts (Most fish oil is garbage. Here’s what to do about it), the introductory sentence mentioned the trick world of the supplement industry. I thought it would be a great linking opportunity to feature an article that informs readers why the supplement industry is unregulated in the first place and provide general best practice tips.

Content type: Article

Keywords: supplement industry,dietary supplement industry,nutrition supplements

Links:

The Ultimate Guide for Conducting Expert-Level Market Research

"Market research" is a fun buzzword to throw around a strategy table that can come back to haunt many people if they are ever asked to talk about the topic for more than a few minutes. I would like to produce a guide that Crayon could feature on their webiste with links throughout the guide that point to other Crayon articles and products. Some high-level points of interest would include: buyer personas, market surveying, research question development, and competitor analysis.

Content type: Blog Post

Links:

10 Beginner Digital Marketer Informational Articles

Arguably, the top digital marketing website today is Moz. Their top ranking content revolves around the most common technical questions in the digital marketing field. Examples include "What is SEO," "What are Keywords," and "What is Link Building and Why is it Important?" I would like to work with Dotdynamic in creating similar beginner content that can be purposefully written in such a way that will link deeper into the site to learn more about Dotdynamic and other expert topics.

Content type: Blog Post

Links:

The One Thing You Must Do Before Launching Your Account-Based Marketing Strategy

Account-based marketing is highly dependent upon a company's sales and marketing teams being well-aligned. The State of Inbound 2018 report by Hubspot shows only 22% of businesses feel their sales and marketing teams are aligned in their overall strategy and objectives. This article would emphasize the importance of finding alignment and strategies on how to accomplish this feat.

Content type: Article

Keywords: account based marketing strategy,sales and marketing,account based marketing tactics,company cohesion

Links:

5 Ways Marketing Directors are Confusing Their Target Audience

We often associate creativity with creating something no one has ever seen before. We burn the midnight oil seven days a week trying to come up with the "next big idea" no one saw coming. However, this way of relating to creativity often ignores the pains and frustrations our target audiences are exclaiming for the world to hear in the comments sections of videos, articles, social media groups, book reviews, etc. I want to write an article that focuses on using the language of our audience.

Content type: Blog Post

Keywords: target audience,marketing director,marketing director responsibilities

Links:

The 5 Most Effective Marketing Strategies for Financial Services

I've noticed the Marketing Wiz blog has posted on an irregular basis but has a wealth of knowledge to share with their audience. I would like to develop a longterm relationship with Marketing Wiz as a freelance writer to help them amplify their thought leadership through well-researched and SEO-friendly content. "The 5 Most Effective Marketing Strategies for Financial Services" seems like a great starting point to showcase my writing ability and to have further conversations after the fact.

Content type: Blog Post

Keywords: financial service,marketing strategies,marketing strategies for financial services,effective marketing strategies

Links:

What is Synthetic Monitoring and How Will it Boost Your Software's Performance?

This article will serve to inform readers on the advantages of synthetic monitoring (also called synthetic testing) and how it differs from real user monitoring. Some advantages worth discussing are the ability to let developers know when their app is down, creating a baseline for performance trends across countries, replace testing real users during low-traffic periods, and more.

Content type: Article

Keywords: synthetic monitoring,synthetic testing,real user monitoring

Links:

In Depth Interviews with the 20 Best Email Marketers

One of GetResponse's top performing articles is "The 20 Best Email Marketers You Should Follow And Steal From" (https://www.getresponse.com/blog/20-best-email-marketers). I would like to utilize this post as a sneeze page to conduct one-on-one interviews with each marketer on the list. Each interview would link back to the article above. I would also prepare copy/paste SM posts the interviewee could use to help amplify the article. Price quoted is per article. Timeline is approximate.

Content type: Article

Links:

9 Blog Posts for your Attractions Section

The Scootaround blog has featured two articles about Washington DC and New York City attractions that are wheelchair accessible. I would like to make this idea more robust and complete with a "Top 10 US cities for wheelchair-accessible travel" post that then links to 10 individual articles for each city. With NYC and DC taken care of, I would write the other eight articles for Seattle, LA, Denver, Portland, San Fran, Vegas, Orlando, and Chicago.

Content type: Blog Post

Keywords: wheelchair friendly,accessible attractions,scootaround

Links: