nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Jo McLean

Jo McLean


About Me

A PR & marketing professional with over 20 years experience, I love to write. 

My commercial background ensures I never lose sight of the purpose of my work - to drive clicks, conversions and conversations for my clients. 

With a first-class MA in Creative Writing, I produce compelling copy that delivers on brief, while my marketing and PR background ensures I am adept at meeting deadlines and working to tight timelines. 

I write across many industries; from beauty and skincare, to deep-layer technology and take pride in explaining complex matters in a clear, concise manner.

My many years in the marketing world means I have considerable and proven experience writing the following:

In my spare time, I indulge my love of Middle East, North African and Indian literature  - I am a voracious reader! As an owner of a beauty salon, I inevitably have a keen interest in beauty products and advances in beauty technology and skincare. 

Industries I Write About


Find writers and ideas in this industry

Health, Wellness & Fitness

Find writers and ideas in this industry

Computer Networking

Find writers and ideas in this industry

Electrical & Electronic Manufacturing

Find writers and ideas in this industry

Information Technology & Services

Find writers and ideas in this industry


Find writers and ideas in this industry

My Writing Samples

Magazine Article - Beauty

Page 40 is a bylined article on the beauty & cosmetics industry for a series I wrote for a local lifestyle magazine.


Website copy - Beauty

A website I designed for a business I own.


Website copy - Programming Recruitment

A freelance project from 2016 was to design and author a website for programming recruiter, RecWorks.


Corporate Brochure - Consultancy Services

Hawatif is a UAE based mobile technology consultancy. This was one of many projects I completed for them.


Corporate Brochure - Mobile Technology

Mesaplexx was a tech start-up and I was the lead marketer for the company. This brochure introduced our company, and our innovative new product to the market of mobile network operators.


Product Brochure - Mobile Technology

This was a brochure I created for a mobile technology company I was Group Marketing Manager at, Aircom International.


White paper - mobile technology

This was a white paper to introduce a game-changing product into a new future industry, to explain why it was needed, and the potential issues it could resolve.


Newsletter - Beauty

One of a monthly newsletter I write for the beautybusiness I own.



Business owner

As owner/investor of a local beauty salon, I regularly write all direct mail, produced the website copy (www.balm-lewes.co.uk), and write a monthly article for a local magazine on what's new in the beauty industry to an audience of 17,500 people.

Company: Balm

I worked there from 1/2017 until now

Head of Marketing

Mesaplexx was a tech start-up in the telecommunications infrastructure industry. As Head of Marketing, I had to create all marketing and brand collateral to take what was a completely new and game-changing product to market successfully. This role required a great deal of being able to explain very complex concepts and future technologies to a wide market of both customers and future acquisition targets. Our small, dynamic team successfully sold Mesaplexx to Nokia Siemens Networks in 2017.

Company: Mesaplexx

I worked there from 6/2010 until 11/2014

Group Marketing Manager

As head of the marketing across 17 global offices, I led the PR and marketing teams and agencies to promote Aircom's suite of mobile network software and consultancy services worldwide.

Company: Aircom International

I worked there from / until /

Group Account Director - B2B

Keene was a top-10 UK PR agency. I led accounts across technology, venture finance, banking software, location services and telecoms industries.

Company: Keene Communications

I worked there from / until /

Languages I Write In

Content I Write

Ideas and Pitches I Wrote

Post-Summer Skincare

As summer draws to a close, we may be suffering a little post-sun skin. What may the issues be? What can you do about it? This post offers an insight into how to return skin to it's best possible condition before the autumn chills bring in new skin concerns.

Content type: Blog Post

Keywords: skincare,pigmentation,dehydrated skin,sun damage,free radicals,hydration,aloe vera,moisturizer,skin cancer


The best summer foundations

Summer skin is not the same as winter skin. It demands different products, formulas and weights to ensure that summer glow. This article explores the need for SPF, lightweight formulas and how to ensure your face base lasts in the sun,

Content type: Blog Post

Keywords: SPF,Fluid foundation,BB Cream,CC Cream,Tanned skin,summer skincare,makeup,foundation