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nDash Writer Profile for Simone Kovacs

Simone Kovacs

Headline

Writer & Content Strategist

About Me

I'm a content and digital marketing strategist with expertise in SEO and brand storytelling.

I have extensive experience writing for brand blogs, social media, email campaigns, and web copy. On a daily basis, I manage editorial calendars, social campaigns, email strategy, and other content, such as sales collateral and graphic design.

Industries I Write About

Apparel & Fashion

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Leisure & Travel

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Marketing & Advertising

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Media Production

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Retail

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My Writing Samples

Creating a Customer Journey Map for Your Retail Store

This keyword-focused article details how to create a customer journey map for brick and mortar retail as well as defining the customer life cycle. This article has consistently brought in traffic and generated leads for Fourpost after ranking for the keyword "customer journey map."

https://www.fourpost.com/magazine/creating-a-customer-journey-map-for-your-retail-store

Refresh Your Spring Style With These Trends for Ladies

B2C article written to highlight the season's hottest trends and street style picks. This piece details all the trendy essentials at Fourpost and beyond that you need to revamp your spring style.

https://www.fourpost.com/magazine/refresh-your-spring-style-with-these-trends-for-women

Everything You Need To Know About Video Production Costs

Keyword-focused article detailing the best way to approach video production costs and video freelancers. While there are many factors that affect the cost of video production (equipment, crew, etc.), the solution isn’t to create more low-quality content. Instead, you should use your budget to produce fewer, but more effective, high-quality videos. This article consistently generates leads and traffic for Storyhunter, ranking on page one for the keyword "video production costs."

https://blog.storyhunter.com/everything-you-need-to-know-about-video-production-costs-2c93e64de5a1

How to Survive Traveling With Kids This Summer

Traveling with kids can be a stressful balancing act. This article details how to make traveling with your children easier and less stressful. It includes toy and travel gear recommendations to keep both parent and kids happy on the road (or in the air).

https://www.fourpost.com/magazine/how-to-survive-traveling-with-kids-this-summer

How We Opened Fourpost in Mall of America

Opening up your own storefront is no easy task—especially when it’s in one of the largest malls in North America. This article details how the team at Fourpost partnered with design firms, digital agencies, and internal employees to get it done. It was a process that took over six months of planning and collaboration.

https://www.fourpost.com/magazine/from-6-months-to-800-guests-in-4-hours-how-we-opened-fourpost-in-mall-of-america

Storytelling in a Virtual World - Gated Content

E-book describing background, best practices, and techniques for 360 video content and storytelling. It was created to generate MQLs for the Storyhunter sales team, who were focusing on bringing in media clients interested in VR and 360 video production.

https://s3.amazonaws.com/clippingsme-assets/cuttingpdfs/813731/703f670a578f744483572d720d82a1d3.pdf

The Best Gifts for Every Mom This Mother’s Day

This gift guide delves into the top gifts sold at Fourpost in Mall of America to give your mother for Mother's Day.

https://www.fourpost.com/magazine/the-best-gifts-for-every-mom-this-mothers-day

A Complete Guide to Video Production Management

Keyword-focused article detailing how and why you should build a video production management process. This article consistently generates leads and traffic for Storyhunter, ranking on page one for the keyword "video production management."

https://blog.storyhunter.com/a-complete-guide-to-video-production-management-c7d63c622e93

Experience

Content Marketing Strategist

*Build out content strategy, including editorial calendars and email marketing. *Manage freelance writers, designers, & video producers to create articles & marketing materials, such as print guides and video lessons.

Company: Fourpost

I worked there from 7/2018 until now

Content Marketing Strategist

*Created and managed brand storytelling strategy, editorial calendars, and content requirements, including video production. *Planned, implemented, and measured marketing campaigns for product, email outreach, social media, and search engines. *Wrote and edited blog articles, focusing on company SEO objectives. *Communicated closely with sales team to create collateral and generate qualified leads. *Built brand awareness through both paid and organic content promotion.

Company: Storyhunter

I worked there from 6/2016 until 7/2018

Social Media & Community Outreach Coordinator

*Planned and implemented both content and advertising social media strategies across Facebook, Twitter, and Instagram. *Launched blog, created content for the blog, and coordinated with community members who contributed to blog. *Communicated with customers with questions about accounts, equipment, and more.

Company: Kitsplit

I worked there from 9/2015 until 5/2016

Content I Write