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nDash Writer Profile for Rachel Taliaferro

Rachel Taliaferro

Headline

Copywriter and Content Creator

About Me

I am a seasoned and agile copywriter with demonstrated expertise in luxury and lifestyle content creation, branding, and communication strategy. I have written strategic, on-brief copy for e-commerce and tech start-ups, public relations agencies, non-profit organizations, publishers, small businesses, manufacturers, fashion labels, high-profile celebrity events, trade shows, and major international luxury brands. My diverse career experience has equipped me with nuanced insights that bring depth and authenticity to my work. 

No matter the client or the content format, I am ready and able to write something compelling, appropriate, and well-researched, from short-form copy like taglines, social media posts, product descriptions, and pitches to long-form content like feature editorials, press releases, advertorials, blog posts, brand books, online articles, reports, speeches, email marketing materials, white papers, newsletters, catalogs, e-commerce emails, ads, and print material.

Specialties: copywriting, proofreading, email-marketing, copy-editing, branding, content creation, strategic planning, and public relations.

Industries I Write About

Luxury Goods & Jewelry

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Events Services

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Apparel & Fashion

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Arts & Crafts

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Consumer Goods

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Religious Institutions

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Retail

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Fine Art

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Design

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Leisure & Travel

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Museums & Institutions

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My Writing Samples

BLOG: Branding Yourself Consistently for Copypress Content Agency Blog

Copypress content agency contracted me to write a guest post on the agency blog geared to freelancers about branding yourself effectively.

https://www.copypress.com/blog/author/rtaliaferro/

BLOG: Brand Yourself Consistently Article for Search Engine Journal

Copypress content agency contracted me to write a guest post on the Copypress blog about branding yourself effectively as a freelancer. The article was syndicated to Search Engine Journal.

https://www.searchenginejournal.com/branding-yourself-consistently/170639/

ADVERTORIAL: Rolex and Wempe Feature for Prestige Publishing

For many years, I have worked with Prestige Publishing as the Editor-in-Chief for luxury hotel books, including Park Hyatt, Four Seasons, and more. As part of that role, I have created advertorials ranging from principal interviews to store features, product highlights, and brand profiles. In this instance, I interviewed the Operations Manager of the Rolex Boutique Wempe.

https://www.coroflot.com/racheltaliaferro/ADVERTORIAL-WempeRolex-Interview

ARTICLE: New Jersey Student Aid: Grants and Scholarships for Frank.org

Copypress content agency contracted me to create several financial aid guides which cover the landscape of financial aid in particular states, including grants and scholarships available in New Jersey, Michigan, Virginia, and Washington. The projects required extensive research and close adherence to the project brief, in terms of linking, format, keywords, etc.

https://withfrank.org/how-to-pay-for-college/what-are-the-types-of-aid-available/state-aid/new-jersey-student-aid-grants-and-scholarships/

ADVERTORIAL: Roberto Coin Feature for Loews Hotel New York, Prestige Publishing

For many years, I have worked with Prestige Publishing as the Editor-in-Chief for luxury hotel books, including Park Hyatt, Four Seasons, and more. As part of that role, I have created advertorials ranging from principal interviews to store features, product highlights, and brand profiles. In this instance, I was contracted to write an advertorial about international jewelry brand and designer, Roberto Coin.

https://www.coroflot.com/racheltaliaferro/ADVERTORIAL-Roberto-Coin-for-Loews-Hotel-NY-Book

TRAVEL GUIDE: Visit Gaffney, SC Guide for HotelPlanner

I was contracted by HotelPlanner, through Copypress content agency, to write numerous city travel guides. From small towns to big cities, my job is to showcase the best of each city to a broad audience of travelers, research and report on the best area hotels by category, and incorporate SEO keywords throughout the copy.

https://www.hotelplanner.com/Hotels/3838-in-Gaffney-SC.html#dir-bar

EDITORIAL COPY: Park Hyatt Hotel Book, Prestige Worldwide Publishing

As the Editor-in-Chief of Prestige Publishing, I write and edit all copy for in-room hotel books for 5-star properties around the world, including the Park Hyatt New York. The editorial content includes hotel property and amenity descriptions as well as letters and interviews with hotel principals.

https://www.coroflot.com/racheltaliaferro/PRINT-BOOK-Wrote-all-copy-for-Park-Hyatt-NY-Hotel-Book

TRAVEL GUIDE: Oscar Madrid for Hipmunk

Copypress contracted to write numerous hotel reviews for travel discount site hipmunk. It was my job to address specific prompts in the creative brief, integrate keywords skillfully, and do research on hotel amenities and various properties to give prospective customers the best travel and booking advice.

http://vbsfk.info/Hotels-in-Madrid-Spain/Room-Mate-Oscar-5124f7aca0a9945f1a001524-Reviews

ARTICLE: Getting Engaged in the USA for Engagement 101 Magazine

Editorial Feature written for Engagement101 Magazine, Fall 2012 print issue. Content was developed and researched through a series of interviews with couples across the nation.

https://www.coroflot.com/racheltaliaferro/EDITORIAL-Engagement-Magazine

Experience

Communications Account Manager

Chief agency copywriter and project manager Regular copywriting and content development responsbilities include: Press release writing Media pitching Copy-editing client written material - including sales decks and international press releases Drafting and publishing original social media content Creating and updating company presentations Preparing monthly, quarterly, and annual client editorial and event reports Skilled researcher Conceptualizing and branding for new clients, including brand

Company: Ana Martins Communications

I worked there from 1/2016 until now

Freelance Writer

I have written hundreds of content marketing assignments for clients that include Copypress, thredUP, StitchFix, Capital One, hipmunk, HotelPlanner, HSN, and more, on diverse topics ranging from fashion and hotel travel guides to gaming, HVAC maintenance, cars and automotive, and lifestyle topics.

Company: Copypress

I worked there from 3/2015 until now

Freelance Writer and Branding Consultant

Freelance Writer for various publications including Engagement 101 Magazine, Devozine, etc. Freelance Branding and Copy Consultant for various luxury and tech brands, including: Armadani - wholesale, private label bridal jewelry brand, based out of New York City. Artyso/BrandMINI - tech start-up and social media application For these clients, I developed new branding copy, presentations, sales decks, email marketing, press releases, website copy, white papers, taglines, catalogs, and ad copy

Company: Self-Employed

I worked there from 2/2012 until now

Graphic Designer and Content Creator

In charge of creating all agency graphic content Took initiative in developing new email copy, from concept to subject line to body copy, etc. Created written and graphic copy for company presentations and client reports Created graphic and written copy for client ads (digital and print) Designed and printed retail and sales materials for luxury jewelry and watch brands, including countertop cards, email marketing, store signage, print ads, business cards, etc.

Company: Ana Martins Communications

I worked there from 8/2013 until 12/2015

Director of Customer Development

Inside Sales Director and Marketing specialist, in charge of generating new sales leads and customers through B2B communications, public relations, and events.

Company: Lieberfarb, Inc.

I worked there from 3/2011 until 12/2011

Administrative Assistant

In addition to fielding inquiries, redeveloped all of the non-profits existing brand material, including print and digital advertising, web copy, course catalog, and internal copy for Board of Directors

Company: Community School of the Arts

I worked there from 6/2008 until 3/2011

Content I Write