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nDash Writer Profile for Leo Rice

Leo Rice


About Me

Seeking copywriting that’ll convince your target audience to click, call, buy...and likely smile? 

I’ve been conceptualizing and writing copy that drives results for several decades. Clients include colleges and universities, health care products and services, travel companies, insurance, and financial institutions. 

I have experience writing for all marketing channels including TV, radio and print, brochures, banner ads and landing pages, as well as social media and email campaigns. 

I work fast, smart and deliver results.

Industries I Write About


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Health & Wellness

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Law & Politics

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Director of Account Services/Creative Director

Gained deep insight into demand generation practices from multi-variant creative and landing page tests, to lead nurturing email and SMS campaigns to hyper-targeting using polygonning (geofencing on steroids) and Device I.D. targeting

Company: EPS Communications

I worked there from 5/2013 until 8/2019

Director of Marketing

Oversaw all external marketing communications, led an in-house team of 17, learned a buttload about media buying, and launched the school's first branding initiative, CRM roll out and website overhaul.

Company: Lesley University

I worked there from 8/2004 until 1/2013

President/Executive Creative Director, Boston Office

Led the development of branding and marketing strategies for all clients, including B2B and B2C clients, increasing utilization of targeted service lines and product sales 12% on average. Won a bunch of awards too, not that this matters more than results

Company: Kupper Parker Communications

I worked there from 3/1998 until 8/2004

Content I Write