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nDash Writer Profile for Lyndsay Wilson

Lyndsay Wilson

Headline

B2B Marketing & Psychology Content Writer

About Me

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

I’m a freelance writer with a passion for providing B2B marketing, software and creative companies with content that gets straight to the heart.  

Trained as a clinical psychologist and with a degree in English Literature, I now write for motivational speakers, therapists, business coaches, marketers and SMB owners. I create content about the “soft skills” that translate into hard profit – productivity, leadership, brand vision and refining your unique image in a competitive world. 

I help your business to not only share articles, blog posts or copy that solves your audience’s problems, but uses the psychology of branding and consumer behaviour to position your company as an expert voice.

What makes your business truly the only one of its kind? Let’s chat. My job is to find just the right words to convey that message.

Every decision maker is really a human being with powerful emotional needs. And behind every brand is purpose and a set of core values. If you want concise, original content that speaks to your audience’s heart, I’m the writer for you. 

Industries I Write About

Mental Health Care

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Individual & Family Services

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Marketing & Advertising

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Human Resources

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My Writing Samples

LinkedIn: Bio for Marketing Executive

Even branding and marketing experts can have difficulty synthesizing their enormous skillsets into concise, easy to read chunks for social media platforms, CVs, company bios and other formats. I helped this senior SEO analyst and growth hacker to consolidate her experience and achievements into one place for her LinkedIn profile.

https://docs.google.com/document/d/10nuOTvcHZCfqV1jQorO97vI72MO2ASxNpkE3jWL4Ow4/edit?usp=sharing

Blog: Networking Basics: How to Rock Your First Trade Show

Small business owners and entrepreneurs often appreciate to-the-point content that covers marketing basics. My client was a cloud based, AI powered conversational commerce platform that needed short, light-hearted blog posts.

https://docs.google.com/document/d/1HDJc2mFg5LLNdLogGvvMnzcr4PTLEV9j0ohxqZuESmw/edit?usp=sharing

Article: When it Comes to Infertility, Hope is a Double-Edged Sword

Despite it affecting roughly 10% of all couples worldwide, infertility is often shrouded in shame and secrecy. My client was a prominent fertility coach at a women's clinic in Singapore, and needed material that was not just educational and demonstrated her expertise, but handled a delicate topic with tact and compassion.

https://docs.google.com/document/d/1o929Tv-qVjIf-rF6eIF30efRZMYZktMhCpsdmfq2hn8/edit?usp=sharing

eBook: When Life Gives You Lemons...

Coaches, therapists, counsellors and personal development gurus can reward readers with free eBooks to increase engagement — but quality, original eBooks can be difficult to create. My client ran a successful blog targeting entrepreneurs with content on strategy, leadership and growth. I wrote an eBook on staying resilient in a competitive marketplace, and how to use change and unpredictability to your advantage, both personally and professionally. It boosted his mailing list by a factor of ten.

https://docs.google.com/document/d/1TS36Nb9tXMzeh9NjFU63nXeCHHzbVbttfg3FqH8gQlI/edit?usp=sharing

Article: How to Find a New Job Without Job Hunting

My client needed to reincarnate previous content from a successful Udemy course into compelling website content. Inspired by this, I created several articles aimed at freelancers, those looking to develop themselves professionally, small business owners and entrepreneurs.

https://docs.google.com/document/d/1HdQE2v3omJxNSXYZhoeiR5AwbiVEhWAy18MKp6cI7-k/edit?usp=sharing

Experience

Content writer

For the last 7 years I have worked independently as a freelance copywriter, content creator, editor and proofreader for both B2B and B2C clients. I've written eBooks, articles, blog posts and web copy on personal development, motivation, marketing, interpersonal and wellness topics.

Company: Freelance

I worked there from 7/2012 until now

English language instructor

I've worked as a language teacher at three schools, totalling almost 5 years' experience. I helped second language speakers with grammar, reading, writing and speaking, as well as preparation for entrance exams.

Company: Chung Dahm Institute; English Access; English Avenue

I worked there from 12/2006 until 10/2013

Content I Write