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nDash Writer Profile for Matthew Delman

Matthew Delman

Headline

Customer-centric content marketing with a storyteller's eye

About Me

I am a customer-centric content marketer with deep experience in developing content marketing strategies powered by customer insights for industry analyst firms, technology brands, and marketing agencies. My particular expertise lies in running voice of the customer programs and infusing the resulting data into content optimization strategies to ensure messaging meets the needs of the target customer.

I am very focused on determining content effectiveness and relish testing new content types and topics to see what has the biggest impact. This has included blogs, client case studies, bylines for news outlets, and collateral for lead gen and webinars, email programs, and educational collateral for customer marketing programs.

Industries I Write About

Accounting

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Marketing & Advertising

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Computer Software

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My Writing Samples

Banks Need to Unify Their Customer Data for Omnichannel Success

In this ghostwritten blog post, I educate readers on the benefits banks and credit unions can receive from adopting an omnichannel strategy.

https://www.redpointglobal.com/blog/banks-need-to-unify-their-customer-data-for-omnichannel-success/

Now GDPR Has Launched – What Do You Need to Do?

In this ghostwritten blog post, I wrote about the next steps brands need to take after the GDPR legislation came into force in the EU.

https://www.redpointglobal.com/blog/now-gdpr-has-launched-what-do-you-need-to-do/

The Retail Imperative to Transform Customer Experiences

This Solution Brief details the RedPoint Global customer engagement solution for retailers.

https://www.redpointglobal.com/wp-content/uploads/2018/08/SB-Retail0618-01-Retail-hi-res.pdf

Experience

Customer Marketing Manager

Company: Sovos

I worked there from 11/2018 until now

Senior Writer, Content Marketing

Company: Redpoint Global Inc

I worked there from 9/ until 8/2018

Senior Content Strategist

Company: Ardent Partners

I worked there from 6/2014 until 9/2016

Senior Content Manager

Company: Aberdeen Group

I worked there from 9/2012 until 3/2014

Editor, Cabot Wealth Advisory

Company: Cabot Heritage Corporation

I worked there from 1/2012 until 6/2012

Senior Editor

Company: Globe Newswire

I worked there from 1/2009 until 12/2011

Assistant Night Editor

Company: Eagle Tribune

I worked there from 2/2007 until 1/2009

Content I Write