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nDash Writer Profile for Carla Trobak

Carla Trobak


About Me

I’m a Canadian marketing professional with over 20 years of experience mostly with SMBs but also at some large multi-nationals.  My experience is diverse and most recently, as a freelancer, I’ve focused on helping my clients with their content strategy and development.  

Much of my work is focused on technical industries including IT, engineering, construction, and industrial-based sectors.  I enjoy converting technical messages into content that is more universally accessible.  Most of my clients are B2B and require content that conveys the business decisions behind technical products and services.  

Industries I Write About

Architecture & Planning

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Civil Engineering

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Computer Networking

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Computer Software

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My Writing Samples

Coming out of the shadows. How shadow IT could sink your firm.

Short blog targeting non-technical professionals. B2B.


4 ways co-managed IT is strengthening small IT teams

Short eGuide targeting IT managers at SMBs. B2B.


5 signs you're on the path to burnout

Short eGuide targeting IT managers at SMBs. B2B.


How a 50-person engineering firm optimized Autodesk performance

Short case study.


Green technology for wax removal and prevention

Brochure content for oil and gas industry. B2B.


Pros and Cons: Managed IT support fees vs the cost of hiring

Blog targeting non-technical decision makers. B2B


Can employee training help prevent security nightmares?

Short blog. B2B.


74% of advisors experience cyber-threats. Where are your vulnerabilities.

Short blog about security targeting non-technical professionals.




Freelance marketing services including content marketing strategy and development

Company: Cart Marketing

I worked there from 8/2013 until now

Various Marketing Roles

Local and national marketing support, proposal strategy and development.

Company: AECOM

I worked there from /2005 until /2013

Content I Write