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nDash Writer Profile for Lauren McAfee

Lauren McAfee

Headline

About Me

I am a native English speaker and experienced marketer specialising in copywriting and SEO friendly content

I have previously worked with story driven brands to effectively communicate their vision and passion to customers. I focus on creating Stories that Inspire Action.

Check out my Industries and please drop me a message if you have any ideas that you would like to discuss. I’m all about getting in touch and becoming a part of the team that can work to build up your business.  

Industries I Write About

Leisure & Travel

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Luxury Goods & Jewelry

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Apparel & Fashion

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Cosmetics

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Health, Wellness & Fitness

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Veterinary

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My Writing Samples

Website Copy - Brand 'About Us'

'About Us' website content introducing Pozer, a pet shampoo and fragrance brand.

https://pozer.co.uk/demo-home/about-us/

Brand Story, Product Descriptions & Blog

Content from this blog, including the brand story was used throughout a launch campaign for Liyrah Jewellery. The blog also links to products and their written descriptions.

https://www.bellamiaboutique.co.uk/blog/New-Arrival-Liyrah-Jewellery/

Blog - Simplified dive into Natural Ingredients

Disecting and explaining trend ingredients including Hemp oil, Himalayan Salt and Activated Charcoal in a way that can be understood by consumers.

http://www.thesoapstory.com/blog/2019/09/11/go-from-zero-to-hero-with-the-super-soap-trio/

Blog - Self Care & Mental Health

Personal and responsible blog for mental health month working closely with staff at The Soap Story

http://www.thesoapstory.com/blog/2019/10/02/add-some-flair-to-your-self-care-soapsquadselfcare/

Website Copy - 'About Us'

'About us' website content for Jewellery and Accessory brand Bella Mia Boutique.

https://www.bellamiaboutique.co.uk/about-us/

Blog - Metal Facts and Jewellery Care

Informative blog used to address returns and trustpilot review issues on jewellery ecommerce site.

https://www.bellamiaboutique.co.uk/blog/Metal-Facts-Jewellery-Care/

Experience

Marketing Executive

Over a year of marketing experience with a focus on print and digital copywriting accross 5 industries with unique audiences, voices, values and customer profiles.

Company: Seacoya Group

I worked there from 6/2018 until 9/2019

MSc in Marketing & BA in English and Social Anthropogy

Company: Queens University Belfast

I worked there from 9/2012 until 12/2018

Content I Write